Case study on the rise of the indian automotive industry essay

It was introduced into India by the Mughals and widely used since then.

Case study on the rise of the indian automotive industry essay

Glocalization Examples — Think Globally and Act Locally Feb 10, We have heard a lot about globalism versus localism over the years. In order to succeed globally, even the biggest multinationals must think locally. The company strives to do this around the world.

Ebi means shrimp in Japanese. Starbucks Starbucks is trying out locally designed franchises in stores. The stores are non-Starbucks branded in order to recapture the feel of a local coffee shop, which would otherwise be threatened by the existence of Starbucks in its vicinity. KFC has a vegetarian thali a mixed meal with rice and cooked vegetables and Chana Snacker burger with chickpeas to cater to vegetarians in India.

Nokia Nokia responded to local customer needs with the introduction of dust-resistant keypad, antislip grip and an inbuilt flash light for Indian rural consumers specifically targeting truck drivers. Hindustan Lever Limited HLL HLL identified the importance of rural customers and invented the shampoo sachets priced at almost a rupee which were an instant hit.

Ford InFord was one of the first automotive corporations to go International with the opening of Ford Motor Co. Even Henry Ford II had opined that in order to further the growth of its worldwide operations, any purchasing activity should be done after considering the selection of sources of supply not only in its own company but also sources located in other countries.

When Ford had set up its first plant outside U.

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Whirlpool Corporation Whirlpool Example 1: Domestic appliance maker, Whirlpool incorporated specially designed agitators into its washing machines when it sold them in India. This helped Indian women wash saris without the five-foot long sari getting tangled. Whirlpool formed a joined venture with a local partner to produce the redesigned washing machine to suit local taste and culture.

Whirlpool also makes its refrigerators in bright colors like red and blue as many Asian consumers placed their refrigerator in living rooms as a sign of status. Whirlpool believes in standardizing worldwide what it can and adapting what it cannot.

Whirlpool had done extensive research and found that European customers wanted a microwave oven that could brown and crisp food. Whirlpool then designed and introduced the VIP Crispwave which could fry crispy bacon and cook a pizza with a crisp crust.

The product was successful in Europe and later launched in U. The range of flavors of Krushers has been altered to suit the Indian taste buds. Subway The Subway chain does not have beef in its stores in India.

Taco Bell The Taco Bell menu in India has crunchy potato tacos and extra-spicy burritos filled with paneer cottage cheese. Taco Bell has hired employees who explain what burritos and quesadillas are to customers in India.

Heinz InHeinz plans to launch packaged food products in India which will suit the Indian taste.

Case study on the rise of the indian automotive industry essay

Heinz, which entered India inplans to Indianise the flavors offering condiments, juices and snacks to the Indian consumers. Disneyland then made an effort to cater to the local Chinese taste by reducing prices, adapting to local Chinese customs and labor practices and also changed the decors and settings.

Glocalization was successfully applied to the theme park in Hong Kong. The attitude of the American character did not gel well with Japanese social etiquette e. Unilever — Marginal Local Adaptation instead of Total Local Adaptation Unilever took glocalization local adaptation to a new level in the s.

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Instead of adapting products unnecessarily, it adapted products to the local market marginally i. Another Unilever ice cream brand Asian Delight was very successful in Asia. Nokia lost out on early market share to competitors who introduced multi-sim devices early in the market but planned to introduce it in other emerging markets as well.

Features included easy rinsing as water is scarce in Indian rural areas and unique grip design the way the consumer held the razor. It adapted its scooter the Vespa to suit the Indian riders and road conditions. The Indian menu has local favorite Chai Tea Latte and the coffee is sourced and roasted locally.There are numerous studies on auto industry in India, published by industry associations, consultancy organizations, research bodies and peer-reviewed journals.

In this section, various studies on the Indian auto industry are reviewed, under different heads pertaining to competitiveness, namely, global.

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The Indian textile industry has the potential to grow five-fold over the next ten years to touch US$ billion mark on the back of growing demand for polyester fabric, according to a study by Wazir Advisors and PCI Xylenes and Polyester. Some of the most dramatic breakthroughs in reengineering and technology displacement are occurring in the automotive industry.

The world's largest manufacturing activity, auto manufacturers produce more than 50 million new vehicles each year. The rise of automation, increasing diversity, aging population and Singapore’s talent crunch, Patrick Tay, Assistant Secretary-General, National Trades Union Congress spoke about the key talent challenges impacting the nation, currently.

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Waivers will be granted for a period of six months, at which point buyers will . Our industry expertise spans Automotive, Funds, Financial Ser- vices, IT and Telecom, Pharma and Healthcare, Media and Entertainment, Real Estate, Infrastructure and Education.

Case study on the rise of the indian automotive industry essay

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