The flamingo grill is an upscale restaurant

It is a function of such things as image, message recall, visual and audio appeal, and so on. As expected, the more expensive television advertisement has the highest exposure effectiveness rating along with the greatest potential for reaching new customers. At this point, the HJ consultants pointed out that the data concerning exposure and reach were only applicable to the first few ads in each medium. For television, HJ stated that the exposure rating of 90 and the new customers reached per ad were reliable for the first 10 television ads.

View the step-by-step solution to: The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida This question was answered on Jun 24, The Flamingo Grill is an upscale restaurant located in St.

Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingo's management team hired the advertising firm of Haskell and Johnson HJ. The management team requested HJ's recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements.

It is a function of such things as image, message recall, visual and audio appeal, and so on. As expected, the more expensive television advertisement has the highest exposure effectiveness rating along with the greatest potential for reaching new customers.

At this point, the HJ consultants pointed out that the data concerning exposure and reach were only applicable to the first few ads in each medium. For television, HJ stated that the exposure rating of 90 and the new customers reached per ad were reliable for the first 10 television ads.

After 10 ads, the benefit is expected to decline. For planning purposes, HJ recommended reducing the exposure rating to 55 and the estimate of the potential new customers reached to for any television ads beyond For radio ads, the preceding data are reliable up to a maximum of 15 ads.

Beyond 15 ads, the exposure rating declines to 20 and the number of new customers reached declines to per ad. Similarly, for newspaper ads, the preceding data are reliable up to a maximum of 20; the exposure rating declines to 5 and the potential number of new customers reached declines to for additional ads.

Flamingo's management team accepted maximizing the total exposure rating across all media as the objective of the advertising campaign.

Because of management's concern with attracting new customers, management stated that the advertising campaign must reach at leastnew customers. Managerial Report Develop a model that can be used to determine the advertising budget allocation for the Flamingo Grill.

Include a discussion of the following items in your report: 1. A schedule showing the recommended number of television, radio, and newspaper advertisements and the budget allocation for each medium.

Show the total exposure and indicate the total number of potential new customers reached.

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A discussion of the ranges for the objective function coefficients. What do the ranges indicate about how sensitive the recommended solution is to HJ's exposure rating coefficients? The resulting media schedule if the objective of the advertising campaign was to maximize the number of potential new customers reached instead of maximizing the total exposure rating.

A comparison of the two media schedules resulting from items 1 and 4, respectively. What is your recommendation for the Flamingo Grill's advertising campaign?Mar 25,  · Essay on Flamingo Grill.

Words Mar 25th, 3 Pages. Case Problem 1 Planning An Advertising Campaign. The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingo's management team hired the ad­vertising firm of Haskell & Johnson (HJ).

The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida.

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