See Article History Alternative Title: It became the 28th state of the union in Texas occupies the south-central segment of the country and is the largest state in area except for Alaska.
It is a communications strategy; not a theory of communication. Its general purpose is to contribute to the process of directed social change, which can occur at a number of levels individual, community, society. It is also becoming increasingly applied in other areas such as environment, rural development, and conflict resolution and peace building Skeie, EE interventions have varied widely in terms of the extent to which they use formative research; integrate human communications theories into message design; and in the intensity and ability to deliver dose effects in which greater audience exposure to the intervention leads to stronger effects.
Additionally, EE interventions have taken a variety of forms, from long-running series to a single episode of a popular prime-time series. History of Entertainment Education The roots of EE can be traced to development communications interventions in developing countries that took the form of radio and television soap operas, which dealth with a variety of health-related topics.
One of the first modern examples of EE is the BBC Radio production, The Archers, which in was used to communicate important information to farmers in England until it became more of a conventional radio soap opera by It was around this time however that EE began to gain some theoretical foundation.
First Generation of Entertainment Education Between andMexican Miguel Sabido heavily promoted the use of Television fiction for pro-social behavior change through the production and promotion of numerous telenovelas soap operas The history and importance of entertainment and education contained social messages.
This initial generation of interventions integrated a social marketing approach with the intent of providing information to recipients with the end goal of positively changing social behavior.
Second Generation of Entertainment Education The next generation of EE interventions developed with the growing recognition that marketing of individual behavior change often was limited to development in one specific target area.
A growing recognition of the underlying social complexity behind many of these issues compelled a reformulation in the general approach to development communications and it resulted first and foremost in the introduction of more participatory approaches.
From its inception, EE has contained a focus on change on the individual level but the second generation saw an increasing acknowledgment of the importance to have an impact on the structural level. A Second Generation EE Initiative Soul City was pioneered by two medical doctors who had been working in South Africa and realized the need to disseminate basic health training and knowledge on issues like childcare, contraception, and HIV.
Garth Japhet, one of the founders of Soul City argues presents the guiding strategy as edutainment: In this cycle, there are two key inputs: Formative research — audience and expert centered research process Partnerships established with civil society, govermnets, private sector, etc.
And two key outputs: Direct Output — Changes in knowledge, attitudes, practices, and development of a social environment favorable to these changes; Development of potential opportunities — Educational packages, advocacy, brand.
Third Generation EE The third generation of EE is driven by the recognition that social issues are not necessarily caused by information deficits but in power imbalances, structural inequalities, and deeper societal problems.
Strengths of Entertainment Education Connects with the everyday lives of people.
Can reach large audiences. The genre has a well documented ability to articulate debate. There have been a number of other theories that have been useful in helping shape the strategy: While attitudes can result from a number of things, persuasion is a primary source. The model features two routes of persuasive influence: The ELM accounts for the differences in persuasive impact produced by arguments that contain ample information and cogent reasons as compared to messages that rely on simplistic associations of negative and positive attributes to some object, action or situation.
When people are motivated and able to think about the content of the message, elaboration is high. Elaboration involves cognitive processes such as evaluation, recall, critical judgment, and inferential judgment.
When elaboration is high, the central persuasive route is likely to occur; conversely, the peripheral route is the likely result of low elaboration. Persuasion may also occur with low elaboration. The receiver is not guided by his or her assessment of the message, as in the case of the central route, but the receiver decides to follow a principle or a decision-rule which is derived from the persuasion situation.
Audience Involvement Sood — According to Sood, audience involvement is understood as the degree to which an individual actively participates in decoding a media message.History. Prior to , computers were used only in secondary schools, and in the early s they were introduced in primary schools.
The United Kingdom invested £9 million between and to connect schools to the National Grid for Learning. Education is not all about studying and getting good marks. It is really a means to discover new things which we don't know about and increase our knowledge. An educated person has the ability to.
Entertainment is important as it brings people together and is a good way for the entire family to bond. It diverts people’s attention from their demanding lives and amuses them in their leisure time. Usually, entertainment is fun, enjoyable and pleasurable. Entertainment can take various forms.
A History Of Education In Antiquity (Wisconsin Studies in Classics) [H.I. Marrou, George Lamb] on benjaminpohle.com *FREE* shipping on qualifying offers. H. I.
Marrou’s A History of Education in Antiquity has been an invaluable contribution in the fields of classical studies and history ever since its original publication in French in People live in the present. They plan for and worry about the future.
History, however, is the study of the past. Given all the demands that press in from living in the present and anticipating what is yet to come, why bother with what has been?
Given all the desirable and available branches of. Civics or civic education is the study of the theoretical, political and practical aspects of citizenship, as well as its rights and benjaminpohle.com includes the study of civil law and civil code, and the study of government with attention to the role of citizens―as opposed to external .